Company Description

Home Instead Senior Care is the world’s leading provider of non-medical care and companionship services for older people. With minimum visits of one hour, award winning training and an excellent reputation we are immensely proud of the quality of care we provide. We match our CAREGivers to our clients based on mutual interests and hobbies to help build bonds of trust and enables us to provide personalised support.

Job Description

To successfully direct and coordinate all activities relating to business development and marketing to strengthen the Home Instead brand and grow our market share.

The Role ·        

• Research, identify and develop relationships in the local community maintaining a robust pipeline of opportunities by growing, influencing and leveraging your network.
• Lead and motivate the team to achieve enquiry generation objectives with the primary goal of bringing in new business to increase market share and generate employment opportunities.
• Develop and deliver a range of innovative approaches both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
• Research, plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public. ·       
• Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
• Define marketing plans and digital media strategies that adhere to brand guidelines which focus on meeting or exceeding established goals, engagement, relationships and awareness.
• Develop and maintain knowledge of the Home Instead Senior Care brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
• Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
• Use knowledge of the market and competitors to identify and develop the Company’s unique selling propositions and differentiators.
• Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
• Work with the Senior Leadership Team to ensure that the business maintains an excellent reputation for delivery of high-quality services and support to the community.
• Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
• Carry out any other duties deemed necessary for the successful operation of the business.
• Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.

Qualifications

Essential Criteria ·        

• Proven track record in successfully developing, maintaining and leveraging strong relationships within a local community to achieve business objectives using a variety of tools and techniques.
• Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
• Experience of building relationships both face to face and virtually.
• Experience of leading and motivating a team to achieve targets.
• Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms with the ability to learn and adopt new technologies where appropriate. ·        
• Experience of using data and analytics to make informed business choices.
• Effective interpersonal skills with excellent verbal and written communication skills with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
• Strong organisational and prioritisation skills.
• Self-motivated with the ability to work independently, use initiative and be resilient.
• Ability to work flexibly to meet the needs of the business.

Additional Information

Remuneration

Salary from £30k subject to skills and experience.

Hours FULLTIME - 37½ hours per week.

Flexibility; Required to work flexibly to meet the business needs, cover occasional evening & weekend service, events and the general requirements of a 24/7 care service.

Working Pattern: Working an occasional 6 day week on a rota basis with one day off in the week.

On-Call: Covering the “out of hours” on-call rota system both supporting other team members and providing direct support one evening per week on a rota basis.

Contract: Permanent

Probation: 6 month probation period

Pension: Auto Enrolment in People’s Pension

Expenses: All reasonable out of pocket expenses and mileage at 45p per mile Mobile 

Phone : Included T

his document describes the general nature and level of work for the position. It is not a comprehensive list of its responsibilities, duties, skills, efforts and conditions. Your employer reserves the right to modify the description in the future with or without notice. The responsibilities for this position are subject to possible modification to reasonably accommodate individuals with disabilities.

Home Instead Senior Care is committed to safeguarding and promoting the welfare of adults and expects all staff to share this commitment.

This role is subject to a Criminal Records check at the appropriate level.