Digital Marketing Executive

Organisation
VCG
Reference
CLI-212
Location
Salary
25000
Job Type
Expiry Date
24/06/2021

VCG helps organisations thrive by simplifying technology choices and supporting you with managed services so that our customers can consume secure and cutting edge solutions easily. The successful candidate will help develop VCG’s digital marketing activity, manage and maintain the company website and support the wider, strategic marketing plan.  

The ideal candidate will have a passion for all things marketing and technology. You’ll be tech-savvy, will be well-versed in the concepts surrounding digital marketing, and will bring great ideas to reinforce our marketing campaigns. 

Within this role, you will be expected to carry out a range of duties including email marketing, digital marketing, social media management, reporting, design management and video/YouTube creation. 

Role Responsibilities 

Key responsibilities will include but not limited to:  

Manage and maintain WordPress website 

Manage internal and external email communications via platforms  

Create product / service landing pages on website and LinkedIn 

Brief web design for new templates and on page functionality  

Use Google Analytics and SEO tools to analyse performance, traffic, search reports  

On page content and conversion optimisation  

Provide creative ideas for content marketing and update website 

Utilise systems and tools for marketing automation and lead generation  

Maintain and analyse the latest digital trends and bring in new digital and marketing tactics  

Assist in the formulation of strategies to build a lasting digital connection with consumers 

Be actively involved in SEO efforts (keyword, image optimization etc.) 

Prepare regular internal reports that provide insight into performance, set campaign metrics and measure impact and performance  

Assist with aligning key performance indicators per campaign to the wider marketing performance metrics  

Create marketing and sales dashboards using internal CRM platforms or external tools  

Cross-collaborate and liaising with external teams to create online content  

Manage paid search campaigns via third party  

Implement new systems and tools and work with internal stakeholders to integrate marketing and sales systems as to when that is required  

 

Skills & Experience 

Key Skills and Experience would include but not limited to:  

  • Project management skills or digital end-to-end campaigns experience  
  • Analytical approach commercially focussed to deliver result/profit-based outcomes.  
  • Excellent written skills 

Essential:   

  • Professionally qualified in business, marketing, or a related field 
  • Digital marketing experience and current forms i.e., social media and content marketing  

Preferred:  

  • Photoshop or design management experience  
  • Agency or paid search experience  
  • Pardot, Hubspot, Force24, CRM experience  
  • Understanding of remarketing techniques and tools  

Personal Qualities 

  • Excellent organisational skills, attention to detail and ability to manage priorities 
  • Passionate about Marketing, Brand creation and promotion 

Equal Opportunities:  

We are an equal opportunity employer. We will consider all qualified applicants for employment without discrimination on grounds of disability, gender or gender orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. 

Right to Work: 

Please note that this role requires the successful applicant to be permitted by the UK Home Office to live and work in the UK” 

NO AGENCYS PLEASE 

Application Questions

1.  Do you have the right to work in the UK
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