Starting a Career in Media, Marketing & Creative

Starting a Career in Media, Marketing & Creative


Considering a career in the Media, Marketing & Creative sectors? From labour market insights to entry requirements, we explain everything you need to get started.


Sector Overview

Marketing is all about helping businesses connect with their customers and is a core element of all organisations – promoting their products or services, growing brand awareness and engaging with their target audience. Opportunities therefore exist across all industry sectors – public, private and voluntary.

The industry is divided into in-house roles (marketing your own company’s products or services) and agency roles (marketing other companies’ products or services, usually by specialising in a particular sector). There are also freelance marketing roles whereby individuals work independently to deliver their marketing or creative expertise on an ad hoc or projects basis and these make up around a quarter of marketing professionals.

Traditionally the majority of jobs were based in London and the South, but since Media City relocated to Salford Quays in 2007 the North West has become a regional creative hub and led to new jobs being created and more businesses emerging. 

The media, marketing and creative sector is still a candidate driven market, with good applicants being in-demand. Digital marketing continues to be the most sought after skill-set, although employers tend to look for a diverse mix – from strong analytical skills to interpret customer insights through to design skills to create engaging content.


Role Profiles


If you’ve got digital skills, an innovative mind and the drive to keep up with the latest industry developments, then there are plenty of jobs in marketing, media and creative that you could do. 

The core areas within the sector are print, digital, advertising, PR, broadcasting, journalism, events, film, TV & radio, photography, communications, product design, graphic design and theatre.

Some of the traditional roles may include:

• Market researcher
• Marketing executive
• Media buyer
• Media Planner
• Product manager
• Sales promotion account executive
• Content / Copy writer
• Events manager
• Digital marketer
• PPC / SEO Specialist
• Social Media Manager
• Web content manager 
• PR Consultant / Officer
• Actor / Presenter
• Broadcast Engineer
• Musician or Music Producer
• Programme researcher
• Radio broadcast assistant
• Radio producer
• Runner – broadcasting / film / video
• Sound engineer
• Talent agent
• TV camera operator
• Graphic Designer

If you think a career within the Media, Marketing or Creative sector might be for you but you’re not sure where to start, you need to do some research. The National Careers Service and Prospects websites have some very detailed role profiles you can read that explain exactly what each of these jobs involve, the qualifications and skills required, and how to get started.

You might also find it useful to search on job-boards for live vacancies. You can read through the job advertisements to get a better understanding of the duties and the person requirements – in terms of soft skills and qualifications – that are needed to take on the job.

Search jobs in Marketing & PR here

Search jobs in Media & Creative here



Career Prospects

As a buoyant sector where there are recognised skills-shortages (that is, more jobs than applicants), what are the benefits of starting a career in the media, marketing and creative sector?


  • In-demand jobs and skills - the increasing ways in which media is consumed through digital services means that media and marketing jobs will be in demand for many years to come!
  • Dynamic, fun work environments – working in a fast-paced, dynamic and sociable team, keeping up with the latest trends
  • Competitive salaries – but lots of variety in earnings potential as you progress in different roles
  • Multiple career choices – flexibility to specialise in a particular area, transition into a related field or set-up your own business
  • Flexibility – more roles are now being undertaken remotely (meaning you can work anywhere) and freelancing is increasingly popular (allowing you to choose your hours and workload)



Entry Requirements

So whether you’re currently at school, college, university, just starting your career or considering a career change – how do you get started with a career in the marketing, media and creative sector?

Firstly, you need to develop some practical knowledge or expertise as most employers expect you to have some understanding of the technologies or methodologies most commonly used. Whether than be having your own podcast, vlog or social media following, or being a whizz on tools like Canva to design posters, digital images and artwork. You’ll need to show that you’re up to date with the latest trends, have strong technical skills and are able to grasp new things quickly.

Secondly, employers will be keen to see evidence of the soft skills required to succeed in a career in marketing. These include being hard-working, experimental, willing to learn, dynamic, enthusiastic, flexible, inquisitive and a good problem solver. Any experience of independent projects – from community groups to volunteering to school work – will be very valuable.

There are lots of different routes in the media, marketing and creative sector through education – from traditional university graduate routes such as Media Studies or Journalism, through to vocational and academic pathways, as well as apprenticeships.

Search available courses here


As it can be a competitive jobs market for the best jobs, it is a good idea to try and get some work experience. You can explore opportunities to volunteer, start an apprenticeship or a traineeship (some of which are paid opportunities too).

View our traineeships and apprenticeships here


Employers & Experts 

It can also be useful to hear from local employers about what they look for in suitable candidates to get an insight into real job opportunities. Or from industry experts undertaking those roles currently and what a typical day involves.

As part of National Careers Week #NCW2021, we launched a series of Virtual Careers Fairs to help you understand more about a career in media, marketing and creative industries. Watch the video below to get an overview from the sector, hear from training providers about available courses, as well as employers and experts providing real world insights and employee encounters.




You can also view more Featured Employer & Virtual Work Experience guides in our Careers Hub

You can search for the very latest jobs in the Stockport area here. We have a wide range of part time, temporary, volunteer and permanent positions in  Administration, Cleaning, Customer Service, Driving, Financial, IT & Tech, Social Care/Healthcare and Warehouse jobs in Stockport.

Please visit our training section, our comprehensive careers advice section and you can also register your CV here.